
The Department of Management Studies at Amar Shaheed Baba Ajit Singh Jujhar Singh Memorial College, Bela was established in 2010 with a commitment to nurturing future business leaders and managers. The department launched its flagship program, the Bachelor of Business Administration (BBA), in the same year, offering a comprehensive curriculum that integrates academic learning with practical skills to prepare students for the dynamic business environment.
In 2014, the department expanded its academic offerings by introducing the Bachelor of Vocation (B.Voc) in Retail Management and Information Technology, a unique program designed to provide students with specialized knowledge and skills in the fast-growing fields of retail management and information technology.
"To empower students from rural areas with world-class education in business administration, fostering leadership qualities and entrepreneurial spirit, thereby contributing to the socio-economic development of the region and beyond."
Academic Excellence: To provide a rigorous academic environment that emphasizes theoretical knowledge and practical skills in business administration.
Holistic Development: To nurture holistic development by integrating ethical values, leadership skills, and social responsibility.
Industry Alignment: To establish strong industry-academia partnerships for internships, projects, and guest lectures.
Empowerment: To empower students from rural backgrounds with affordable education and financial assistance.
Completion of 10+2 in any stream for eligibility to BBA and B.Voc programs.
Commitment to participate in mandatory industrial training and internships.
Willingness to engage in practical projects and industry-aligned activities.
Program | Year of Starting | Sanctioned Intake | Duration | Eligibility |
---|---|---|---|---|
Bachelor of Business Administration (BBA) | 2010 | 60 | 4 Years/ 8 Semesters | 10+2 in any stream |
B.Voc. in Retail Management & Information Technology | 2014 | 50 | 4 Years/ 8 Semesters | 10+2 in any stream |
A Bachelor of Business Administration (BBA) program, approved by the All India Council for Technical Education (AICTE), follows a structured framework designed to provide quality education in management and business administration.
Curriculum Standards: AICTE ensures up-to-date curricula with subjects like marketing, finance, and business analytics.
Specializations: Marketing, Human Resource Management, Information Technology, Finance.
4th Semester: 1.5 months industrial training in operations, marketing, finance, or HR.
6th Semester: Full-semester training with project work and industry certification.
First Year (Diploma): Foundational knowledge in retail operations and IT.
Second Year (Advanced Diploma): E-commerce, inventory management, and software development.
Third Year (Degree): Advanced courses and major project.
Training: 1.5 months after 4th semester; full-semester training in 6th semester.
PO No. | Description of Program Outcomes | Domain | Level* |
---|---|---|---|
PO 1 | Knowledge: Define, describe & discuss major theories of management... | Cognitive | 1,2,3 |
PO 2 | Management: Deep knowledge in Management, HRM & Finance... | Affective | 1,2,3,4,5,6 |
PO 3 | Management Students and Society: Face modern corporate challenges... | Psychomotor | 1,2,3,4,5,6 |
PO 4 | Problem Analysis: Identify, formulate & analyze management problems... | Cognitive | 1,2,3,4 |
PO 5 | Ethics: Apply ethical principles and social responsibility... | Affective | 1,2,3,4,5,6 |
PO 6 | Environment & Sustainability: Analyze professional management solutions... | Cognitive | 1,2,3,4 |
PO 7 | Individual & Team Work: Develop as individual and team leader... | Affective | 1,2,3 |
PO 8 | Communication: Effective communication on management activities... | Psychomotor | 1,2,3,4,5,6 |
PO 9 | Project Management & Finance: Manage projects in multidisciplinary settings... | Psychomotor | 1,2,3,4,5,6 |
PO 10 | Lifelong Learning: Engage in independent life-long learning... | ||
PSO 1 | Develop adept professional managers... | Psychomotor | 1,2,3,4 |
PSO 2 | Explore practical application of retailing management... | Cognitive | 1,2,3,4 |
PSO 3 | Demonstrate innovation in challenging circumstances... | Psychomotor | 1,2,3,4 |
PSO 4 | Create synergies and continuous learning... | Cognitive | 1,2,3,4,5 |
PSO 5 | Encourage professional development through internships... | Psychomotor | 1,2,3,4,5,6 |
*Levels: (1) Knowledge, (2) Comprehension, (3) Application, (4) Analysis, (5) Synthesis, (6) Evaluation. |
The Department of Business Studies at ASBASJSM College provides comprehensive career counseling services to its students.
Individual Career Counseling: Personalized guidance, skill assessment, career path exploration, resume review, and mock interviews.
Group Workshops and Seminars: Career awareness sessions, skill development workshops, and resume/interview skills training.
Industry Connect: Guest lectures, industry visits, internship opportunities, and placement assistance.
Online Resources and Tools: Career portal, online assessments, and e-learning modules.
S.No. | Year | Student Name | Program | Employer | Photo |
---|---|---|---|---|---|
1. | 2019-20 | Pritpal Singh | BBA | Honda (Sales Manager) | ![]() |
2. | 2019-20 | Amanpreet Kaur | BBA | Bala ji enterprises (Sales Executive) | ![]() |
3. | 2019-20 | Harmanjeet Kaur | BBA | Mindful Brain Sciences and Services Company, Seerat Hospital (Desk Executive) | ![]() |
4. | 2021-22 | Kamalpreet Singh | BBA | Super Liquor Frenchies, Christchurch (Retail Sales Assistant) | ![]() |
5. | 2023-24 | Vishali | BBA | QM BITZ PVT Ltd. (HR Executive) | ![]() |
Sr.No. | Activities With Themes | Expected Dates | Co-ordinator | Metric No. | Duration |
---|---|---|---|---|---|
1. | Online National Quiz On Awareness Of NEP-2020 | 22-07-2025 | AP Gurlal Singh | 1.3.1 | 2 Days |
2. | Orientation Program | 01-08-2025 | AP Gurlal Singh | 5.1.2 | 30 Days |
3. | Cognitive Skill Development Program (Student Engagement & Feedback) | 13-08-2025 | AP Harpreet Kaur | 1.3.1 | 1.00 Hour |
4. | Workshop On Time & Stress Management | 22-08-2025 | AP Preet Kamal Kaur | 1.3.2 | 1.00 Hour |
5. | Seminar On Preparation Of Competitive Examination | 27-08-2025 | AP Harpreet Kaur | 1.3.1 | 2.00 Hours |
6. | Seminar On Entrepreneurship (Startup Showcase) | 09-09-2025 | AP Gurinder Singh | 5.1.2 | 1.00 Hour |
7. | Lecture On World Literacy Day | 09-09-2025 | AP Gurlal Singh | 3.4.1 | 1.00 Hour |
8. | Case-Study On Brand Failure | 19-09-2025 | AP Preet Kamal Kaur | 3.4.1 | 1.00 Hour |
9. | Debate On UPI (Making India Cashless) | 24-09-2025 | AP Preet Kamal Kaur | 1.3.1 | 1.00 Hour |
10. | Lecture on Career Opportunities | 24-09-2025 | AP Harpreet Kaur | 7.1.1 | 1.00 Hour |
11. | Workshop On Business Plan Development | 19-10-2025 | AP Gurinder Singh | 1.3.1 | 2.00 Hours |
12. | Industrial Visit | 23-10-2025 | AP Preet Kamal Kaur | 5.3.1 | 2.00 Hours |
13. | Seminar On Mental Health | 27-10-2025 | AP Harpreet Kaur | 1.3.1 | 2.00 Hours |
14. | Celebrating Rashtriya Ekta Diwas (Pledge on Work for Unity and Integrity of Bharat) | 28-10-2025 | AP Gurlal Singh | 1.3.1 | 2.00 Hours |
15. | Group Discussion On Current Affairs (Technology) | 06-11-2025 | AP Gurinder Singh | 3.5.1 | 1 Day |
16. | Workshop On Entrepreneurship and Innovation | 08-11-2025 | AP Gurlal Singh | 1.5.1 | 1.30 Hours |
17. | Debate Competition On Emerging Issue (Extreme Weather Conditions) | 11-11-2025 | AP Gurinder Singh | 1.3.1 | 2.00 Hours |
18. | Elocution On Business Ethics and Management Principles | 12-11-2025 | AP Gurlal Singh | 1.3.1 | 1.00 Hour |
19. | International Student Day (Games and Simulation) | 17-11-2025 | AP Harpreet Kaur | 3.2.1 | 1.00 Hour |
20. | Role-Play Activity (The Negotiation) | 18-11-2025 | AP Preet Kamal Kaur | 1.3.1 | 2.00 Hours |
21. | Seminar On Digital Marketing | 24-11-2025 | AP Harpreet Kaur | 1.3.1 | 2.00 Hours |
22. | Lecture on (Globe Is Small Village For Business) | 10-02-2026 | AP Preet Kamal Kaur | 1.3.1 | 1.30 Hours |
23. | Quiz On Finance | 13-02-2026 | AP Harpreet Kaur | 1.3.1 | 2.00 Hours |
24. | Group Discussion On Team Work | 20-02-2026 | AP Harpreet Kaur | 5.1.2 | 2.00 Hours |
25. | Seminar On Leadership And Motivation Techniques | 21-02-2026 | AP Gurlal Singh | 5.1.2 | 1.00 Hour |
26. | Lecture On Personality Development | 25-02-2026 | AP Gurinder Singh | 1.3.1 | 1 Day |
27. | Model-Making Competition On Business Ideas | 27-02-2026 | AP Preet Kamal Kaur | 7.1.1 | 1.00 Hour |
28. | Poster-Making Competition On Social Responsibility | 06-03-2026 | AP Harpreet Kaur | 2.3.1 | 2.00 Hours |
29. | Workshop On Brochure Designing Tools | 08-03-2026 | AP Preet Kamal Kaur | 1.3.1 | 1.00 Hour |
30. | Slogan Writing Competition On Gender Equity | 18-03-2026 | AP Harpreet Kaur | 3.2.2 | 2.00 Hours |
31. | Lecture On International Day Of Happiness | 20-03-2026 | AP Gurlal Singh | 5.1.2 | 1.00 Hour |
32. | Screening Of Documentary On Martyr's Day Of Shaheed Bhagat Singh | 23-03-2026 | AP Gurlal Singh | 7.1.1 | 3.00 Hours |
33. | Seminar On Decision Making & Problem Solving | 24-03-2026 | AP Gurinder Singh | 7.1.1 | 1.00 Hour |
34. | Lecture on Industrial Development | 11-04-2026 | AP Gurinder Singh | 1.3.1 | 2.00 Hours |
35. | Mock Interviews | 16-04-2026 | AP Gurinder Singh | 7.1.4 | 2.00 Hours |
36. | Group-Discussion On (How AI Will Affect Business) | 17-04-2026 | AP Preet Kamal Kaur | 5.1.2 | 1.00 Hour |
37. | Poster Making On Save The Earth (World Earth Day) | 22-04-2026 | AP Gurlal Singh | 1.3.1 | 1.00 Hour |
38. | Seminar On Digital Marketing | 24-04-2026 | AP Preet Kamal Kaur | 1.3.1 | 2.00 Hours |
39. | Lecture On Recruitment & Selection (BBA III & B.Voc. RMIT III) | 22-05-2026 | AP Gurinder Singh | 7.1.1 | 1.00 Hour |