Department of Business Studies

Department of Business Studies

Overview

The Department of Management Studies at Amar Shaheed Baba Ajit Singh Jujhar Singh Memorial College, Bela was established in 2010 with a commitment to nurturing future business leaders and managers. The department launched its flagship program, the Bachelor of Business Administration (BBA), in the same year, offering a comprehensive curriculum that integrates academic learning with practical skills to prepare students for the dynamic business environment.

In 2014, the department expanded its academic offerings by introducing the Bachelor of Vocation (B.Voc) in Retail Management and Information Technology, a unique program designed to provide students with specialized knowledge and skills in the fast-growing fields of retail management and information technology.

Vision

"To empower students from rural areas with world-class education in business administration, fostering leadership qualities and entrepreneurial spirit, thereby contributing to the socio-economic development of the region and beyond."

Mission

  • Academic Excellence: To provide a rigorous academic environment that emphasizes theoretical knowledge and practical skills in business administration.

  • Holistic Development: To nurture holistic development by integrating ethical values, leadership skills, and social responsibility.

  • Industry Alignment: To establish strong industry-academia partnerships for internships, projects, and guest lectures.

  • Empowerment: To empower students from rural backgrounds with affordable education and financial assistance.

Requirements

  • Completion of 10+2 in any stream for eligibility to BBA and B.Voc programs.

  • Commitment to participate in mandatory industrial training and internships.

  • Willingness to engage in practical projects and industry-aligned activities.

Programs Offered

Program Year of Starting Sanctioned Intake Duration Eligibility
Bachelor of Business Administration (BBA) 2010 60 4 Years/ 8 Semesters 10+2 in any stream
B.Voc. in Retail Management & Information Technology 2014 50 4 Years/ 8 Semesters 10+2 in any stream

A Bachelor of Business Administration (BBA) program, approved by the All India Council for Technical Education (AICTE), follows a structured framework designed to provide quality education in management and business administration.

Key Features

  • Curriculum Standards: AICTE ensures up-to-date curricula with subjects like marketing, finance, and business analytics.

  • Specializations: Marketing, Human Resource Management, Information Technology, Finance.

Training Components

  • 4th Semester: 1.5 months industrial training in operations, marketing, finance, or HR.

  • 6th Semester: Full-semester training with project work and industry certification.

  • First Year (Diploma): Foundational knowledge in retail operations and IT.

  • Second Year (Advanced Diploma): E-commerce, inventory management, and software development.

  • Third Year (Degree): Advanced courses and major project.

  • Training: 1.5 months after 4th semester; full-semester training in 6th semester.

Program Outcomes

BBA Outcomes

PO No. Description of Program Outcomes Domain Level*
PO 1Knowledge: Define, describe & discuss major theories of management...Cognitive1,2,3
PO 2Management: Deep knowledge in Management, HRM & Finance...Affective1,2,3,4,5,6
PO 3Management Students and Society: Face modern corporate challenges...Psychomotor1,2,3,4,5,6
PO 4Problem Analysis: Identify, formulate & analyze management problems...Cognitive1,2,3,4
PO 5Ethics: Apply ethical principles and social responsibility...Affective1,2,3,4,5,6
PO 6Environment & Sustainability: Analyze professional management solutions...Cognitive1,2,3,4
PO 7Individual & Team Work: Develop as individual and team leader...Affective1,2,3
PO 8Communication: Effective communication on management activities...Psychomotor1,2,3,4,5,6
PO 9Project Management & Finance: Manage projects in multidisciplinary settings...Psychomotor1,2,3,4,5,6
PO 10Lifelong Learning: Engage in independent life-long learning...
PSO 1Develop adept professional managers...Psychomotor1,2,3,4
PSO 2Explore practical application of retailing management...Cognitive1,2,3,4
PSO 3Demonstrate innovation in challenging circumstances...Psychomotor1,2,3,4
PSO 4Create synergies and continuous learning...Cognitive1,2,3,4,5
PSO 5Encourage professional development through internships...Psychomotor1,2,3,4,5,6
*Levels: (1) Knowledge, (2) Comprehension, (3) Application, (4) Analysis, (5) Synthesis, (6) Evaluation.

Career Counselling

The Department of Business Studies at ASBASJSM College provides comprehensive career counseling services to its students.

  • Individual Career Counseling: Personalized guidance, skill assessment, career path exploration, resume review, and mock interviews.

  • Group Workshops and Seminars: Career awareness sessions, skill development workshops, and resume/interview skills training.

  • Industry Connect: Guest lectures, industry visits, internship opportunities, and placement assistance.

  • Online Resources and Tools: Career portal, online assessments, and e-learning modules.

Training & Placements

S.No. Year Student Name Program Employer Photo
1. 2019-20 Pritpal Singh BBA Honda (Sales Manager) Pritpal Singh
2. 2019-20 Amanpreet Kaur BBA Bala ji enterprises (Sales Executive) Amanpreet Kaur
3. 2019-20 Harmanjeet Kaur BBA Mindful Brain Sciences and Services Company, Seerat Hospital (Desk Executive) Harmanjeet Kaur
4. 2021-22 Kamalpreet Singh BBA Super Liquor Frenchies, Christchurch (Retail Sales Assistant) Kamalpreet Singh
5. 2023-24 Vishali BBA QM BITZ PVT Ltd. (HR Executive) Vishali

Department Activities: Activity Calendar for Session (2025-26)

Sr.No. Activities With Themes Expected Dates Co-ordinator Metric No. Duration
1. Online National Quiz On Awareness Of NEP-2020 22-07-2025 AP Gurlal Singh 1.3.1 2 Days
2. Orientation Program 01-08-2025 AP Gurlal Singh 5.1.2 30 Days
3. Cognitive Skill Development Program (Student Engagement & Feedback) 13-08-2025 AP Harpreet Kaur 1.3.1 1.00 Hour
4. Workshop On Time & Stress Management 22-08-2025 AP Preet Kamal Kaur 1.3.2 1.00 Hour
5. Seminar On Preparation Of Competitive Examination 27-08-2025 AP Harpreet Kaur 1.3.1 2.00 Hours
6. Seminar On Entrepreneurship (Startup Showcase) 09-09-2025 AP Gurinder Singh 5.1.2 1.00 Hour
7. Lecture On World Literacy Day 09-09-2025 AP Gurlal Singh 3.4.1 1.00 Hour
8. Case-Study On Brand Failure 19-09-2025 AP Preet Kamal Kaur 3.4.1 1.00 Hour
9. Debate On UPI (Making India Cashless) 24-09-2025 AP Preet Kamal Kaur 1.3.1 1.00 Hour
10. Lecture on Career Opportunities 24-09-2025 AP Harpreet Kaur 7.1.1 1.00 Hour
11. Workshop On Business Plan Development 19-10-2025 AP Gurinder Singh 1.3.1 2.00 Hours
12. Industrial Visit 23-10-2025 AP Preet Kamal Kaur 5.3.1 2.00 Hours
13. Seminar On Mental Health 27-10-2025 AP Harpreet Kaur 1.3.1 2.00 Hours
14. Celebrating Rashtriya Ekta Diwas (Pledge on Work for Unity and Integrity of Bharat) 28-10-2025 AP Gurlal Singh 1.3.1 2.00 Hours
15. Group Discussion On Current Affairs (Technology) 06-11-2025 AP Gurinder Singh 3.5.1 1 Day
16. Workshop On Entrepreneurship and Innovation 08-11-2025 AP Gurlal Singh 1.5.1 1.30 Hours
17. Debate Competition On Emerging Issue (Extreme Weather Conditions) 11-11-2025 AP Gurinder Singh 1.3.1 2.00 Hours
18. Elocution On Business Ethics and Management Principles 12-11-2025 AP Gurlal Singh 1.3.1 1.00 Hour
19. International Student Day (Games and Simulation) 17-11-2025 AP Harpreet Kaur 3.2.1 1.00 Hour
20. Role-Play Activity (The Negotiation) 18-11-2025 AP Preet Kamal Kaur 1.3.1 2.00 Hours
21. Seminar On Digital Marketing 24-11-2025 AP Harpreet Kaur 1.3.1 2.00 Hours
22. Lecture on (Globe Is Small Village For Business) 10-02-2026 AP Preet Kamal Kaur 1.3.1 1.30 Hours
23. Quiz On Finance 13-02-2026 AP Harpreet Kaur 1.3.1 2.00 Hours
24. Group Discussion On Team Work 20-02-2026 AP Harpreet Kaur 5.1.2 2.00 Hours
25. Seminar On Leadership And Motivation Techniques 21-02-2026 AP Gurlal Singh 5.1.2 1.00 Hour
26. Lecture On Personality Development 25-02-2026 AP Gurinder Singh 1.3.1 1 Day
27. Model-Making Competition On Business Ideas 27-02-2026 AP Preet Kamal Kaur 7.1.1 1.00 Hour
28. Poster-Making Competition On Social Responsibility 06-03-2026 AP Harpreet Kaur 2.3.1 2.00 Hours
29. Workshop On Brochure Designing Tools 08-03-2026 AP Preet Kamal Kaur 1.3.1 1.00 Hour
30. Slogan Writing Competition On Gender Equity 18-03-2026 AP Harpreet Kaur 3.2.2 2.00 Hours
31. Lecture On International Day Of Happiness 20-03-2026 AP Gurlal Singh 5.1.2 1.00 Hour
32. Screening Of Documentary On Martyr's Day Of Shaheed Bhagat Singh 23-03-2026 AP Gurlal Singh 7.1.1 3.00 Hours
33. Seminar On Decision Making & Problem Solving 24-03-2026 AP Gurinder Singh 7.1.1 1.00 Hour
34. Lecture on Industrial Development 11-04-2026 AP Gurinder Singh 1.3.1 2.00 Hours
35. Mock Interviews 16-04-2026 AP Gurinder Singh 7.1.4 2.00 Hours
36. Group-Discussion On (How AI Will Affect Business) 17-04-2026 AP Preet Kamal Kaur 5.1.2 1.00 Hour
37. Poster Making On Save The Earth (World Earth Day) 22-04-2026 AP Gurlal Singh 1.3.1 1.00 Hour
38. Seminar On Digital Marketing 24-04-2026 AP Preet Kamal Kaur 1.3.1 2.00 Hours
39. Lecture On Recruitment & Selection (BBA III & B.Voc. RMIT III) 22-05-2026 AP Gurinder Singh 7.1.1 1.00 Hour

Activity Highlights